BMW Excellence Club curates an exclusive experience at Cannes Film Festival 2025

Gurugram : BMW India organised an exclusive
experience for select members of the BMW Excellence Club at the Cannes Film
Festival 2025. From start to finish, the member’s participation at the
much-awaited Cannes Film Festival has been curated thoughtfully, giving a taste
of distinct experiences whether it involves travel, stay, access to VIP events
or even personal consultations on fashion and lifestyle.

Mr.
Vikram Pawah, President and CEO, BMW Group India said, “BMW Excellence Club is
a gateway to some of the most bespoke experiences one can experience in a
lifetime. Though its numerous luxurious and personalised engagements, it aims
to build a story of cherished moments for BMW patrons. This year, BMW
Excellence Club members will, once again, grace the red carpet at Cannes Film
Festival. Every detail of this experience has been meticulously designed and
reflects the essence of BMW. As a distinguished guest, their immersive journey
to Cannes will capture cinema, its glamour and blend it with supreme
sophistication and indulgence.”

As
part of the program, guests enjoyed all transfers from the airport to the main
venue and other places in flagship BMW cars. They stayed at the luxurious Hotel
Martinez situated on the picturesque French Riviera. In addition to the film
screenings and red carpet, BMW India guests also had access to the VIP
afterparty where the crème-de-la-crème converge for entertainment and
recreation. Members could also test drive their favourite BMW flagship cars in
a curated way in Cannes.

When
it comes to the right looks, BMW Excellence Club members got personalised
sessions with the top experts. Guests had the chance to indulge in a bespoke
wardrobe consultation with The Bicester Collection, a global shopping
destination that pairs expert style guidance with access to the world’s most
coveted luxury brands, all at an exceptional value. The ladies also enjoyed a
bespoke hair and make-up session with L’Oréal. A dedicated photography team for
BMW India guests ensured that the exquisite memories from Cannes Film Festival
are preserved forever.

Just
45 minutes from Cannes, BMW guests also have an opportunity to experience the
legendary Formula 1 Grand Prix de Monaco. Through the BMW Excellence Club
Concierge, they can unlock F1 Paddock Club access, complete with gourmet
hospitality, flowing champagne, pit-lane entry, and an adrenaline-fueled
spectacle like no other.

BMW
Excellence Club

BMW
Excellence Club is a members-only platform that curates tailored experiences
and extends exclusive privileges across its key four pillars – Bespoke Travel,
The High Life, The Grandstand and BMW Privileges to offer the best of travel,
dining, retail, lifestyle, sports and more. Every experience is hand-picked to
celebrate the pioneers of our culture and fulfil a desire for the
extraordinary. With access to premium global events such as Cannes Film
Festival or curated events such as Signature Soirée along with a dedicated
concierge service, this exclusive platform extends unmatched luxury services to
the first owners of a select few BMW cars.

BMW
Privileges: Step into a realm beyond driving pleasure.

Bespoke
Travel: Chase curiosity and discover hidden gems throughout the globe.

The
Highlife: Indulge the connoisseur in you and pamper the senses.

The
Grandstand: Uncover the best from the world of sport and adventure.

Image
Captions:

01 – Aditi Rao Hydari

02 – Shalini Passi

03 – Nehha Pendse

04 – Darshan and Meghna Ghodawat

05 – Swapna and Vedansh Joshi

06 – Reena Mittal

07 – Rishabh Sharma